Major tourist destinations and cities incl. city maps, history, culture, geography, economy, finance, international organizations, shopping directions, Swiss watches
Frequency
Annually, in May
Circulation
120’000 copies
Distribution
P.R. of China, Hong Kong and Taiwan by own agents based in Beijing and Shanghai, leading Tour Operators and Travel Agents in major cities, Switzerland Tourism offices, Swiss embassies and consulates – Visa section, 15 outsourced Visa centres, 4 swissôtels, Airlines (SWISS), tourist-, trade- and luxury fairs
Bonus distribution Switzerland via tour guides, selected hotels and retail
establishments patronized by Chinese visitors
This is targeted and time tested, effective distribution!
Publishing schedule
Ad Deadline
Material Deadline
Issue 2020-21
Februay 15, 2020
March 1, 2020
Mechanical Specifications
Publication size 148 mm x 210 mm / A5
Width
Depth
1/2 page horizontal non-bleed
132 mm
90 mm
1/2 page vertical non-bleed
64 mm
185 mm
1/2 page horizontal bleed *)
148 mm
105 mm
1/2 page vertical bleed *)
72 mm
210 mm
Full page non-bleed
132 mm
185 mm
Full page bleed *)
148 mm
210 mm
Double page spread bleed *)
296 mm
210 mm
*) Bleed allow 5 mm trim on all edges
Material Specifications
High-end-pdf, CD 300dpi
Two Language Versions
Mandarin simplified characters for P.R. of China
Mandarin traditional characters for Hong Kong and Taiwan
Chinese Guide VIEW SWITZERLAND
establishments patronized by Chinese visitors
Merken
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